By Ruth Wodak (ed.), Paul A. Chilton (ed.)
Serious Discourse research (CDA) has demonstrated itself over the last twenty years as a space of educational job within which students and scholars from many alternative disciplines are concerned. it's a box that attracts on social idea and points of linguistics with the intention to comprehend and problem the discourses of our day. it's time for a brand new schedule within the box. the current publication is vital for a person operating generally within the box of discourse research within the social sciences. The publication contains frequently severe re-assessments of CDA's assumptions and techniques, whereas offering new route-maps for innovation. useful analyses of significant concerns in discourse research are a part of this agenda-setting quantity.
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Additional info for A New Agenda in (Critical) Discourse Analysis: Theory, Methodology and Interdisciplinarity
Theories of globalisation provide a number of broad “positions” relevant to the issues we are investigating. g. Schiller 1971 with respect to global media, Phillipson 1992 with respect to World English). Others argue that globalising tendencies are counteracted by localising tendencies, as global discourses and cultural products are locally taken up and inflected in different ways. Again others take up an intermediate position, arguing for “glocalisation” (Featherstone & Lash 1995). All these theories adopt definite, and to some extent mutually exclusive, “positions”.
But we might also be interested in the answers which the producers of Playmobil give to these questions, and that requires ethnographic production research. Analysis of discursive practices in specific social settings In the second phase of the project we looked at the way Playmobil is taken up in specific contexts. This involved both linguistic/semiotic analysis and ethnographic interview research. One playschool, for instance, had a range of Playmobil toys, but only provided selective access to it.
The Hague: Mouton. Van Leeuwen, T. (1996). “The representation of social actors”. In C. R. Caldas-Coulthard & M. ), Texts and Practices – Readings in Critical Discourse Analysis (pp. 32–71). London: Routledge. Van Leeuwen, T. (1999). “Discourses of Unemployment in New Labour Britain”. In R. Wodak & C. ), Challenges in a Changing World – Issues in Critical Discourse Analysis (pp. 87–101). Vienna: Passagen Verlag. Van Leeuwen, T. (2002). “The World According to Playmobil”. Unpubl. ms. Van Leeuwen, T.